Sim Sook Eng

Sim Sook Eng is a Partner at Shearn Delamore & Co., specializing in Intellectual Property Law. She practices in all areas of IP, both contentious and non‑contentious, including trademark and industrial design prosecution, IP advisory work, IP due diligence, and drafting and vetting of IP and IT agreements. She has handled the bulk of the firm's industrial design prosecution work since 2012 and is actively involved in foreign trademark prosecution and IP enforcement through relevant government agencies.

Sook Eng has appeared as co‑counsel in IP disputes at the High Court, Court of Appeal, and Federal Court. Notable matters include acting as co‑counsel for the Plaintiff in Munchy Food Industries v. Huasin Food Industries, a landmark Federal Court case that restated the principles of law for trademark infringement and passing‑off; acting in DJ Auto Components Manufacturing v. FBK Systems on the transfer of goodwill through asset sales; acting in Chongqing Rato Power v. MP Machinery on expungement of a trademark and locus standi; and acting in Mesuma Sports v. Olympic Council of Malaysia on sponsorship rights and use of the Olympic logo. She also advises on compliance in the areas of data privacy, competition, and antitrust.

She holds an LL.B (Hons) from the University of Hertfordshire and a Certificate in Legal Practice. She was admitted as an Advocate & Solicitor of the High Court of Malaya in 2012 and is a member of the Malaysian Bar and the International Bar Association (IBA).